The Derschutze brand was founded by Yusuf Arif Yucel, a German designer of Turkish descent. He grew up in East Hamburg. The neighborhood where Yusuf grew up was home to a diverse population and a wide range of cultural backgrounds. Initially, the young designer didn’t set out to create a major brand; it all began with graduation hoodies for his classmates.

An up-and-coming Korean designer presented a new collection dedicated to the idealized body. The collection featured three looks - two for women and one for men - and the graments vivdly express people’s desire to be and become better, to endlessly perfect their bodies.